Designer & Product Developer

Marco Possanzini

Furniture Design  ·  Product Engineering  ·  Italy & Asia

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20 years.
Two continents.
One passion.

I am an Italian designer with over twenty years of experience across Europe and Asia, working with companies, suppliers and international teams on the development of furniture and products. I live and work between Italy and China, where I hold roles as Designer and Design Director, leading projects for global markets and managing prototypes, industrialisation and direct relationships with manufacturers.

My approach combines creativity and rigorous engineering. I take projects from initial concept through to full-scale production — with close attention to materials, technical details, construction methods and brand identity. My work spans upholstered collections, furniture systems, ergonomic products and custom solutions, always followed through to series production.

I have worked with brands across the contract, residential and hospitality sectors — both as in-house director and as an independent consultant — bringing the same clarity, dedication and market awareness to every project. My goal is always the same: turn needs and trends into concrete, elegant and long-lasting products.

Projects

From concept
to production

01
Concept
Trend research, brief analysis and moodboard development. The product's identity is defined here — before any modelling begins — ensuring clarity of intent and a strong creative direction.
02
3D Modelling
High‑precision digital modelling focused on proportions, ergonomics and construction logic. Every line, volume and junction is resolved to anticipate real‑world behaviour.
03
Rendering
Photorealistic visualizations enhanced by AI to express the product's character, atmosphere and presence long before the first prototype.
04
Production
Executive 2D/3D technical drawings, supplier coordination, prototype supervision and quality control — guiding the product from initial samples to full‑scale manufacturing.

Let's build
something together.

Available for design direction, product development
and consulting projects — Europe & Asia.

info@marcopossanzini.com
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